Make 2008 your turnaround year!

Win the lottery?

Cash in big in Las Vegas?

Get promoted to the head of your company?

OK - so these aren't very realistic accomplishments - certainly not worth banking your future on are they?

You already know that creating your own product is one real, honest-to-goodness way people do completely change their lifestyles for the better.

What you may NOT know is that YOU can create your own high-profit How-To Book - and have it paying you by December 21st of this year (only a few months away!)

In fact, it happened to me last year. After 15-years of climbing the corporate ladder, health problems, frustration and unhappiness - one single book changed my entire life...

IT CAN DO THE SAME FOR YOU, HERE'S HOW

Here's the simple formula to follow that can literally change your life December 21st of this year.

Step 1: You Can Do It - Here's Proof

There are literally thousands of recent incredible self-publishing stories, where people tapped into a niche market, created their own high-demand "How-To" products and changed their lives forever!

Take the example of Joe Vitale who started by going the traditional publishing route, only to be shocked into self- publishing by the lack of profits from even a best-selling published book.

He went on to self-publish The Seven Lost Secrets of Success and Spiritual Marketing - which went to #1 on Amazon selling over 5,000 copies in just 1 day.

Or Pati Palmer and Susan Pletsch Foster of Palmer/Pletsch publishing 
wrote a couple of their own books about sewing in the 1970's selling over 900,000 copies of one, and well over 250,000 of many others.

You should have no doubt you can do it - you control how soon success will be achieved.

Step 2: Niche Markets, Hot Opportunities

Here are just 10 niche markets that have been tapped for incredible self-publishing profits with information products...

There are literally THOUSANDS more niche markets - each with thousands of potential products -- all of this presents you with an INCREDIBLE opportunity to share in the Billions spent on information every year.

There are many ways to find hot selling niche markets - here's just a few areas to tap...

  1. Your hobbies or interests

  2. Your experiences, challenges in life

  3. Trends

  4. Travel

  5. Experts around you...

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MOST important is that you a) pick a niche market to target and b) you understand their high-demand wants and needs so you can put your information in front of a demand tornado.

3. Questions, Questions, Questions - Answers, Answers, Answers

There are different formulas for writing How-To books, but by far the simplest and most effective is to organize your book to address...

  1. One main overriding desire or goal your target market wants VERY badly.

  2. Answer a series of questions that step your reader through achieving that desire or goal in a simple, step-by-step format as possible.

So - what that means for you is that 90% of writing your book is getting the right questions in the right order to lead your reader toward their goal.

So - Chapter 1 solves "X" problem, and here's the 10 questions your customers will need answers to on the way.

Chapter 2 solves "Y" problem, and here's the 10 questions your customers will need to answer along the way...And so on.

Of course, you can answer questions in many ways..

Whatever the technique - the secret to writing books is to maintain one central focus, and lay out steps to achieving the end goal.

Step 4. How To Get Others To Finish Your Book

You may be concerned about giving people an early look at your idea, concepts and work.

Yes, you need to be careful WHO you ask for feedback, but you cannot let this stop you from testing your work.

Who should you get to test your work?

  1. Representative customers - not your friends, family - but real people in your target market.

  2. Experts in your field

  3. Other writers, publishers, marketers that operate in your target market but that don't directly compete with you.

Strike up relationships, offer them free coverage in your book, on your website, a percentage of the profits in a future joint venture marketing effort in exchange for reviews, feedback and opinion.

You may very well get 1 or 2 ideas from these tests that makes a huge increase in the popularity of your products.

Test your title, content, pricing, positioning, format, key messages.

Test it all - it will make your product better for it.

STEP 5. Your Own Massive Launch

If you set December 21st as your launch date - make sure you have a complete website, compelling copy, at least 6-10 joint venture partners setup, Press Releases ready, an affiliate tracking program in place, a back-end selling system and be ready to HIT YOUR MARKET HARD!

If you could change your entire life, set the foundation to walk away from a stale, boring lifestyle and gain the control over our time, creative energy and finances that we all so badly want, wouldn't that be worth following these 4 steps?

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